Morni began in 2015 with a clear mission: to make roadside emergencies in Saudi Arabia safer, faster, and simpler. What started as an on-demand towing service quickly grew into a driver of change in a fragmented industry. As customer needs evolved, so did we, Morni transformed into a full automotive ecosystem — growing alongside the people we serve.
Since 2015, we have been on a mission to make roadside emergencies safer, faster, and simpler. What began as an on-demand towing service has grown into Morni Holding—a technology-powered automotive platform serving the full vehicle lifecycle, from breakdown to resale. Through our core verticals—Roadside Assistance, Vehicle Auctions, Auto Care, and Claims Solutions—we support millions of users and thousands of partners across Saudi Arabia. Powered by predictive data, strategic investors, and a vision aligned with Saudi Arabia’s Vision 2030, Morni is driving the future of mobility—smart, sustainable, and scalable.
To transform the automotive service experience through reliable, technology-driven solutions that keep our customers moving safely and efficiently
To be the leading comprehensive automotive service platform in the MENA region by 2030, delivering seamless and trusted solutions across every mile.
Morni is led by a seasoned team driving innovation, growth, and operational excellence across the automotive and tech sectors. Their vision powers our journey toward smarter, more seamless mobility.
